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Law Firm Growth Engine

A city-by-city SEO content system covering the whole state, improved high-intent pages, and clean tracking so every lead was measurable.

Law firm SEO and conversion optimization

The Challenge

The firm had a dated website that wasn't showing up for searches in the cities they served. Potential clients were finding competitors first. On top of that, there was no tracking in place — nobody knew how leads were coming in or which pages were working.

What I Built

  • A structured city-by-city content system targeting every major market in the state
  • Rewrote and optimized the firm's highest-intent service pages for both search and conversion
  • Added LocalBusiness schema and internal linking across all new pages
  • Set up GA4 tracking for form submissions and click-to-call so every lead was measurable

Results

Statewide search coverage Tracking live from day one Higher-intent page conversions

Curious what's possible?
Let's talk.

Tell me about your business and what you're working on. I'll give you an honest take on what could move the needle — whether that's search visibility, automation, or AI systems.

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(641) 276-6999